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Michigan State University brand update sparked logo anger

Posted by Kristin Skaggs on February 19, 2010

Facebook ignited in rageful comments by MSU students in late January. An unexpected image had leaked, a redesigned Spartan helmet logo, and it was not well received.

More information came from the university, which disclosed that the logo was part of a new marketing campaign the Athletic Department had undertaken in collaboration with Nike. The department wanted to create a unified look among university athletics, which would be unveiled in April 2010.

The proposed new spartan logo included elongation in the back, among other updates.

MSU Athletic Communications employee Paulette Martis guesses someone saw the redesigned logo on the U.S. Patent Web site, and said that the information was not meant to be leaked before the official unveiling of the Athletic Department rebranding and marketing strategy.

In response to the outcry among students, faculty, fans and alumni MSU Director of Athletics Mark Hollis released a statement on Feb 5 regarding the lack of image consistency within the athletic department and a plan to fix the problem. He insisted that input from the MSU community was highly regarded in the decision-making process.

As a testament to the importance of the community’s support, Hollis declared that the athletic department will keep the current Spartan logo for the new brand design.

A similar discussion was sparked by the outcry over the proposed new logo, though it has not received the same response. On Feb. 12, the MSU department of University Relations decided to choose on a specific shade to make the official Spartan shade of green.

The department is trying establish a consistent image that reflects the University’s commitment to hard work and excellence. The first commercial released under the campaign highlights some of the University’s achievements and demonstrates some of the trademarks of the new campaign, like the angled text at the end of the video.

Although the department has been working on redeveloping their image since last year, Assistant Vice President for University Relations Heather Swain said the new official shade of green was chosen out of “a desire to reach back into traditions.” The shade is similar to that of the Spartan Marching Band jackets.

In an effort to use resources efficiently, Swain said that MSU President Lou Anna K. Simon insisted the university would not go immediately repaint the campus. Instead, colors will be updated as things are replaced or repainted.

Student thoughts on the logo: New vs. Old

Jonathan McEmber, Jo Schmidt, Kristin Skaggs and Carol Thompson

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East Lansing businesses prepare for Valentine’s Day

Posted by Kristin Skaggs on February 12, 2010

Valentine's Day is Sunday, Feb. 14, and local businesses are getting prepared for the holiday.

Valentine’s Day falls on a Sunday this year. For the people at B/A Florist, this means staying open an extra day this week.

The shop was bustling Friday morning. There were many orders to be delivered before offices closed on Friday.

Workers in the shop said it was nice that Feb. 14 fell on a Sunday this year because it spread the orders out over the whole weekend and provided an entire extra day of business.

Valentine’s Day is undoubtedly great for florists, candy shops and jewelry stores, but what about everyday people? Many love the holiday, but some could do without it.

Other local businesses get in on the holiday spirit as well. Harper’s Restaurant and Brewpub, for instance, has a ½ off pizza and draft beer special for Valentine’s Day.

East Lansing Valentine’s Day specials

Jonathan McEmber, Jo Schmidt, Kristin Skaggs and Carol Thompson

Posted in Campus News | 1 Comment »

MSU students dread trek to Lot 91

Posted by Kristin Skaggs on February 5, 2010

Dorm life has its perks, but it also has plenty of drawbacks. Living in Mason Hall, sophomore Wonder Haas parks her car in Lot 91, a good 20 minute walk from her dorm.

-Kristin Skaggs

Check out my other stories here.

Posted in Campus News | 1 Comment »

Environmentally-friendly Okemos residents

Posted by Kristin Skaggs on February 5, 2010

Okemos residents Shayna and Kara have been roommates for six years. They are both Michigan State University alumnae and they work together at Old Navy in the Meridian Mall. Starting with their days of living in a co-op while at MSU, they became interested in environmentally-friendly practices.

-Kristin Skaggs

Check out my other stories here.

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State of the Union MSU Student Reactions

Posted by Kristin Skaggs on January 29, 2010

President Obama gave the annual State of the Union address on Wednesday, January 27. Here are some MSU student reactions.

-Kristin Skaggs

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Night Reception at Michigan State University

Posted by Kristin Skaggs on January 29, 2010

While most MSU students are tucked away in their beds getting a good night’s sleep for their classes the next day, there are a few students who brave the night to protect them. These are the night receptionists. They stand guard at the doors of each dorm, making sure nobody gets in that shouldn’t be there. They survive on daytime naps and hourly pay.

Night reception may demand minimal effort in actual labor, but it demands a lot from the lifestyles of the workers. These full-time students get minimal sleep and have to keep up with classes like all the rest of students.

This video gives a look into a night in the life of a night receptionist.

-Kristin Skaggs

Check out my other stories here!

Posted in Campus News | 1 Comment »

Michigan State Honors College Ball Interview

Posted by Kristin Skaggs on January 22, 2010

Tickets for the annual Michigan State University Honors College Ball, to be held on February 13 this year, went on sale at 9 a. m. January 22. Eustace-Cole was sold out of tickets before 11 a. m.

-Kristin Skaggs

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Michigan State University-Mason Hall Sequence

Posted by Kristin Skaggs on January 22, 2010


-Kristin Skaggs

Check out my other stories here!

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Michigan State University Parking Services Sequence

Posted by Kristin Skaggs on January 22, 2010

-Kristin Skaggs

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Kristin Skaggs video bio

Posted by Kristin Skaggs on January 22, 2010

Kristin Skaggs is a junior at Michigan State University. She is majoring in Journalism with a specialization in design. She works at Old Navy and writes for the music section of Spartanedge, MSU’s alternative online magazine. She is most interested in magazine writing. She loves fashion, music and movies and would like to incorporate one or all of those into her future career.

You can follow Kristin on Twitter, add her on Facebook or read her blog.

-Kristin Skaggs

Check out my other stories here!

Posted in Campus News | 3 Comments »